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Episode 20: Luke Michaels (Michaels Group Homes)

Welcome to Blue Collar StartUp, the podcast!

Our Mission is Simple: To facilitate the growth and development of Blue Collar businesses. We will showcase REAL Blue Collar businesses in interviews, and use these stories to help educate and empower the next generation of trades workers to become Blue Collar business owners!

In this episode, our hosts Mike Nelson and Derek Foster interview Luke Michaels, the main man behind Michaels Group Homes! His third-generation business has undergone a lot of trials and changes throughout the years, and Derek and Mike can definitely relate - find out just what they went through by giving this episode a listen!

00:16 - Introduction

02:51 - Three Generations of Michaels Group Homes!

06:03 - When Life Gives You Lemons…

06:51 - Whiny Moments: Don’t Ever Let Monday Ruin Your Sunday!

08:44 - Seizing an Opportunity: Nothing Wrong With It!

11:21 - Living Up to the Legacy… Best Not to Think About It!

13:44 - Stick to the Process; But Update It When Necessary!

17:00 - Applying Economics to Homebuilding

19:38 - Luke’s Biggest Challenge: Dealing With the Development Red Tape!

23:02 - Some Excellent Advice: If You Can, Work for Yourself!

28:01 - Preparing For the Market Stabilization

31:03 - Youth Opportunities

36:28 - Only Let Your Organization Grow as Big as You Can Keep it Running Smoothly!

40:45 - Is College Right For You? Yes: IF You Have a Plan!

43:04 - Living With a Psychologist

43:46 - Routines Help Keep You Grounded: Mike Loves Podcasts!

46:35 - Luke’s Favorite Podcasts: Joe Rogan, and Doughboys!

47:31 - Our Goal: To Reach, Connect and Aid Current and Future Tradespeople!

49:19 - Tech Jobs: Sexy, But Not Necessarily Secure! Trades Can Be Recession-Proof!

51:45 - There’s a Lot of Opportunity Locally! No Inattentive National Builders Here!

52:33 - Closing Remarks: How to Get in Touch



  • Interviewers

    Mike Nelson & Derek Foster

  • Guest

    Luke Michaels

  • Runtime

    54 Minutes, 23 Seconds

  • Air Date

    November 18th 2022