Episode Overview
In this solo “Marketing Minute” episode of Blue Collar Startup, host Mike Nelson of Five Towers Media advises blue collar business owners to avoid starting a Facebook business page too soon and instead leverage personal profiles for better engagement and lead generation. He shares practical tips on transitioning to a business page later and maintaining an active social media presence to build credibility.
Time Stamps
0:00 Intro and welcome to the Marketing Minute
0:15 Common mistake: Starting a Facebook business page too soon
0:45 Why business pages get less organic reach
2:00 The algorithm difference: personal vs. business profiles
2:45 Using your personal profile to promote your business
4:15 When to start a business page
5:00 Hiring social media help
5:45 Consistent posting for credibility
6:30 How customers research your business
8:12 Sponsor shoutouts and closing
Details
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Hosts
Mike Nelson
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Runtime
9 mins, 8 secs
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Airing Date
July 17, 2025