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Episode 126

Simple Marketing for Blue Collar Businesses

Episode Overview

In episode 126 of Blue Collar StartUp, Derek and Mike break down what marketing actually looks like when you’re starting a blue-collar business, from building a simple website to leveraging personal social media for real leads. Listen in as they discuss what’s worth your time, what’s a waste of money, and how to grow your visibility without overcomplicating the process.

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Time Stamps

0:00 Intro and welcome
2:37 New episode formats and updates
5:14 Kicking off the marketing conversation
7:32 Why a simple website matters first
9:58 Avoiding common beginner marketing mistakes
12:26 Google Business Profile importance
14:52 Setting up email and basic infrastructure
17:18 Why personal social media beats business pages
19:44 The reality of Facebook reach
22:10 Choosing the right platforms
24:36 Understanding your target audience
27:02 Social media strategy pitfalls
29:28 Transition into AI and marketing changes
31:54 How AI is impacting search and discovery
34:20 Adapting to new marketing trends
36:46 Simplifying your overall strategy
40:12 Key takeaways for business owners
47:11 Episode wrap-up

Details

  • Hosts

    Michael Nelson & Derek Foster

  • Runtime

    45 mins, 28 secs

  • Airing Date

    April 29, 2026

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